E3/E4 TAG Heuer Connected

4.5
2.17K reviews
100K+
Downloads
Content rating
Everyone
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About this app

Designed exclusively for the new TAG Heuer Connected watch, this application will allow you to discover and live the TAG Heuer Connected experience to its full potential.

The watch combines elegance and craftsmanship with new high-tech features for a unique proposition focused on your performance.
The experience on the wrist is complemented by this newly developed application that allows for even further personalisation and insights into one’s achievements:

Watchfaces: the heart and soul of your watch
- Browse through your Wear OS watchfaces collection and personalise colours and style to make it your own and transform your watch in one tap
- Preview your watch and strap association to match your style with perfection
- Discover new collections and easily add them on your watch

Sport: your performance
- Get the overview of your sessions tracked with your TAG Heuer Connected watch (Running, cycling, walking, fitness, and other; golf is to be consulted on the dedicated TAG Heuer Golf app)
- Get extended details about each sessions, including : trace, distance, duration, pace or speed, heart rate, calories and splits

To ensure an optimal experience, our app uses SMS and call logs permissions. These permissions are vital for managing incoming calls and SMS effectively.
Updated on
Oct 21, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info, App activity and 2 others
This app may collect these data types
Location, Personal info and 4 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.6
1.76K reviews
Gee Dot
September 10, 2025
It was great, and then it wasn't (after the update). I have had my Tag Smartwatch for about 2 years. After Tag pushed an update, I can no longer get it to connect to my phone. The phone/watch connection goes to 12%, and the Abort. I have uninstalled and installed the app on several occasions. Sadly, the watch is nothing without the app. I can't even wear the watch for decorations because it does not show anything without the app. SAD!
1 person found this review helpful
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The Man
September 19, 2022
I paid over $2,000 for my Tag Connected Smartwatch, only to find out that the new update to their app makes it MANDATORY that you allow them to collect all your personal data as part of their agreement of terms. If you don't agree to that, you can't use the app AT ALL!!! That means that you can't even simply change watch faces without first giving them access to all your personal data. UNACCEPTABLE!!!
27 people found this review helpful
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TAG Heuer
September 27, 2022
We are sorry about this situation. Please note that you can opt-out anytime via the TAG Heuer Connected app > Settings. Also, TAG Heuer Connected app remains optional as you can change the watchfaces using Wear OS by Google app. We remain at your disposal if you have any question. Best regards
Troy Tiemann
March 14, 2021
Recently had to send my connected in. It was an 'older' version and was not able to be fixed so I was sent an upgraded 'new' model. (for a price). Still love the watch, BUT i'm disappointed that the ability to 'create' my own watch face and manipulate the colors of the hands, etc is missing from new version. I'm confident new owners are impressed with what is available, however, the older app literally had an unlimited number of faces WE could create on our own and save in a library. Still a TAG fan though. Would of given more stars had the new app not taken so much away.
9 people found this review helpful
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TAG Heuer
March 15, 2021
Hello Troy! Thank you for giving us feedback with us, it will be shared with the product team. New watchfaces will be released through the year to animate the current collection, with new concepts and surprises! Porsche watchface has just been unveiled, and we hope you enjoy it! See you soon!

What’s new

Google Fit has now transitioned to Health Connect, bringing you a way to sync your sport sessions. Switch to Health Connect today to track your activities. Thank you for being a valued customer!